AI agents doing product demos while salespeople watch from the sidelines?
That’s like having a robot give a best man speech.
Sure, the AI knows every feature, every spec, every integration point. It can answer technical questions faster than you can say “machine learning.” It never stumbles, never forgets the ROI calculator, never accidentally calls the prospect by the wrong name.
But here’s what it can’t do: Read the room when the CFO’s eyes glaze over during the technical deep-dive. Pivot mid-demo when someone mentions their biggest pain point. Crack a joke about their competitor’s latest “revolutionary” update that everyone knows is garbage.
A chat-based AI interview for product education? Actually brilliant for initial qualification and basic discovery. Let prospects self-serve the technical stuff at 2 AM in their pajamas.
The demo itself?
That’s where you earn your commission.
You know what happens when the prospect asks, “But how does this actually work in a company like ours?” The AI gives a perfect, generic answer. You tell the story about how you solved the exact same problem for three other companies in their industry.
AI should absolutely handle the heavy lifting – generating personalized demo scripts, pulling relevant case studies, even running initial technical walkthroughs.
Just don’t let it steal your thunder when it’s time to close.
Robots don’t win deals. Relationships do.